The CEO Mastery Podcast

CEO Mastery Podcast with Chichi

Today is the day!

The CEO Mastery Podcast is here and we are LIVE on iTunes.

I am so excited to be coming into your ear twice a week sharing tips, strategies and inspiration to help you grow your business and build your life!

You can check it out here:

Our first 4 episodes are live and a new episode will be out every Monday and Thursday.

My goal (amongst others) is to hit New & Noteworthy. This is where iTunes highlights your podcast on their front page to showcase your podcast to the world. You only get the opportunity to get in N&N in the first 8 weeks of your podcast going live.

SO…the next couple of weeks are really important for us in helping to ensure we get ourselves in front of as many people as possible.

1. Subscribe (
2. Download the episodes
3. Leave a review

Thank you!

Everyone who leaves a review will be entered into a draw each week to win an annual pass to The Business Vault and at the end of April we will put EVERYONE into a prize draw to win a 2 hour intensive with me. Sound good? I thought so…

Here is the podcast link again:

Thank you so much!

p.s. For my non Apple peeps – we are also on Stitcher Radio too!

Join The Facebook Fame Masterclass

Facebook Fame is all about leveraging Facebook to grow your community, income and impact. 

90% of my clients come through Facebook whether it’s a referral, my business page or my group. I have learnt how to leverage the platform in order to position myself as an authority, gain leads and book clients.

I also have a highly engaged community (2500+) who support not only my business but each other too.

And this is what Facebook Fame is all about.

✔ Are you running a business online?
✔ Do you wish to grow your community, visibility and list?
✔ Do you want to start and/or grow your group and actually have it as an effective marketing tool?
✔ Are you struggling to attract clients or make money from your current actions?If you have answered “YES” to any of the above questions, then Facebook Fame is where you want to be.Some of the questions you might be thinking…

►I am brand new in business, is it right for me?

Perfect then everything is fresh and you can start with the right systems and practices from day 1. As long as you know who you want to target, then you are good.

► I know social media, why do I need this?
Is your social media effective? Are you making regular sales, is your list growing and your brand being recognised and noticed? And is it automated or are you online all the time?

If the answer is NO then this program will help you.

How much TIME are you spending on social media? Are you getting a return on your investment?

► I run a product based business, is Facebook Fame right for me?
Yes! The training is for both product and service based businesses, the principles are the same. In fact, companies that have Facebook groups to support their products find that their sales and trust factor grow quicker if they use it to engage, answer questions and build loyalty.

► How much time is required to do the work?
Each live class is 60-90 mins and there will be homework for you to do. Some will be quick tasks others will be ongoing work for you to do. You have lifetime access to the recordings and content.

►How is it different to other programs?
I won’t be sharing with you untested theory or strategy that I haven’t used in my own business. I am all about keeping things simple and actionable.

I am also running this program live so that you can ask all the questions you want and get the help you need.

So if you’re interested, book your spot and join us March 23rd.

Over the 4 live sessions, I will be sharing the strategies and methods I have used to:
* grow my group from 242 to 2100 in 4 short months
* run ads that convert at 28 cents a lead
* create videos that go viral (156k views and counting)
* double my email list
* get invited to speak on podcasts, summits and workshops
* sell out my Mastermind program
* create a business I could leave my job for

All through Facebook.

What we will be covering:

  • Week 1 – Client Clarity and understanding the psychology behind how people use the platform
  • Week 2 – Optimising your Facebook Page, creating content, maximising Facebook Live
  • Week 3 – Navigating Facebook groups, starting your own and how to build your list and income through it
  • Week 4 – Introduction to Facebook ads and how to use them to grow your reach and followers when you have a low budget

Join us for £197. Once the series is over, it won’t be sold for anything less than £297.

So what are you waiting for?

Grab your spot below.

See you on the inside! If you still have any further questions, just hit reply and I am happy to answer them.

7 reasons your visibility strategy is failing

Are you doing all the things when it comes to being visible but yet you are not seeing the result you expect in your business?

In this video I share 7 reasons why your current visibility strategy is failing and what to do about it.

Looking for tips and strategies for growing your visibility and attracting more clients? Grab the Get Visible Get Clients Bundle

Tiny Time, Greater Impact No.4


You have an employee sleeping on the job. Yes you heard me.

Your website is your full time sales executive and if it is not optimised and set up to convert, nurture and inform potential clients about how they can work with you, then you are missing out big time.

Watch this live stream where I share the 5 ways you are losing sales from your website.

5 things you are doing that are costing you sales

IS YOUR WEBSITE SLEEPING ON THE JOB AND COSTING YOU SALES?- So you have this website, with beautiful branding but no one is opting in- You are cranking out great content online but no one is sharing- Your services are just what your ideal client needs, but they don’t even know you existWHAT GIVES?You’re doing “everything right” so why is no one finding you online?I mean what good is a £500, £1000, or even a £3000 website if it is not getting you any leads or customers.Your website should be your extra employee, working on your behalf, so why the hell does it feel like they are sleeping on the job.It doesn’t have to be that way. I AM LOOKING FOR 6 ENTREPRENEURS WHO ARE SERIOUS ABOUT UPPING THEIR ONLINE VISIBILITY TO JOIN ME ON THIS HYBRID GROUP/1:1 PROGRAMAt the end of our time together you will be able to:- Convert more visitors on your website into calls or sales- Use social media to actually build your list, rather than aimlessly scrolling the newsfeed- Understand Google Analytics so that you target your popular posts and know where your traffic is coming from so that you can do more of what is working- Understand the foundations of SEO so that you can be found in Google and generate FREE leads – Build your online credibility so that people recognise you as the expert you are and are knocking on the door to work with youUltimately get your visibility working 24/7 and making sales.I will personally walk you through the strategies, give you 1:1 feedback and help you with the tech.Wouldn't it be nice to have: :- More of the right people on your list- More conversions (whether it is calls or sales you are after)- More online coverage and reach- Plus an employee (your website) earning its wageIf this has your name on it – PM me for sign up info.

تم نشره بواسطة ‏‎Chichi Eruchalu Consulting & Media‎‏ في 25 مايو، 2016

As an entrepreneur you want to be spending your time on high value activity. At the same time you want to be generating leads and sales 24/7 with minimal effort and the only way to do that is if your website is working hard for you.

An example of my funnel:

Facebook live – with call to action – go to website to sign up for freebie – come on my list and get invite to facebook group – get a series of welcome emails which ultimately lead to booking a call.

This happens all automatically….

So I wake up to calls booked on autopilot

1. Do I have an effective website – ie one that clearly tells people what I do and how I can help them?
2. Is it easy for people to buy from me on my website? Do my payment buttons work?
3. Do I have a way to capture people’s email addresses so if they come to my site and they are not ready to buy I have a way to stay in touch with them?
4. Am I sharing high value content, that positions me as an expect and helps to grow the know, like and trust factor?
5. Do I have a simple, automated way for people to connect with me/book a call or purchase a product?

If the answer is no, then you book a call with me where we can go through this and more.

My top business lessons since leaving my 9-5

So it has been just over 3 months since I said goodbye to my 9-5 and went from employee to full time entrepreneur.

In this video, I share my top business lessons learnt during this time and how they have impacted my business.

Prefer to listen?

What was your favourite lesson?

If you are looking to make the leap and want help putting together your exit plan, then download my free workbook and audio training “The 9-5 Escape Plan” and plan your exit today. 

Tiny Time, Greater Impact No.3

No.3 of my 5 part series on tiny time greater impact is all about Time Vs Money.


When operating in the space of #tinytime, you will often be faced with a choice.

Do I invest more of my time (which is limited anyway) or do I invest money?

Right now, if you are reading this – time is not a resource that you have more of to give.

Next you want to ask yourself:

What is the income goal I am looking to achieve and why?

For me in order to leave my 9-5, I wanted to replace my monthly corporate income as a minimum.

{Full disclosure – I left my job without any savings or a buffer. I am a risk taker. If that’s not you – no problem}

Now when I speak to clients, I always ask them what their income goal is and how much time they have available to work on their business.


Because it helps me to create a plan but more importantly by understanding their goals and availability, I can look at their current product and services and see whether that plan is achievable.

Most often it is not.

At your current pricing, do your product and services allow you to hit the income goal you desire?


When I sat down to plan how I would hit consistent £5k months, I knew that it wasn’t going to come from selling £47 products only. (Now I am not saying you can’t do that, but you need a lot of people in your tribe to do so.)

I knew that it would come from coaching and leveraging my time and so I set out to grow my business in a way that would allow me to do that.

On the other side of things, let’s talk about the relationship between investing in your business and business growth.

Do you think it is possible to run a £3-5k a month business on your own? Especially when you have a job and/or family?

You don’t know what you don’t know and if you are coming into this business game fresh, or even a little while but not yielding results, there is a high probability you will continue to spend a ton of time fumbling about in the dark trying to “figure things out”.

Time passing you by daily.

You know the whole adage “you’ve gotta spend money to make money” well in a #tinytime business (any business for that matter) it is especially true.

You haven’t got the time – so to get the same level of output or MORE you look to invest your money. #truth

E.g. when I first started working with a VA I hired her for 5 hours a month.

I saw the value in a VA but was scared to really invest and was still doing a ton of things myself.

When I made the decision to leave my 9-5, I sat down honestly and reviewed all the business activities I was doing and knew that in order to grow my business and also do it in a way that didn’t kill me, I needed more help. Could I afford it, not really but I knew it was what I needed to do.

[TIP – Make decisions from the place of where you want to be, not your current reality]

So I became unapologetic and took steps to build my team. I went from 5 hours a month to 10 HOURS A WEEK!

Was it a leap? Sure

Scary? Of course

But I made that commitment and it forced me to step up and take the necessary action to generate the revenue to be able to make my payments to her month on month.

It also:

a) freed me up to focus on the core income generating and visibility activities that only I could do (sales calls, coaching, creating my videos)
b) it forced me to let go and delegate more

Having the income from my job, allowed me to make that investment and the difference this made to my business was huge!

I also made the decision to invest in specific mentors to help me make the transition as quickly and effectively as possible.

Some of my investments last year:
✔ Business mentor who’s program was designed to help me go to full time income and leave your job in 12 months, (I did it 8 months from when we started working together)
✔ Mindset Coaching
✔ Business Strategy
✔ Year long mastermind
✔ Professional photographs
✔ Better software and tools
✔ Facebook ads

This is why I believe having a job while you are growing your business is such a blessing.

And the results:
✔ I left my 9-5
✔ My community grew rapidly (this group from 242 to 2000+ and my email list doubled)
✔ Five figure sold out launch for my last group program
✔ Consistent £5k+ months
✔ Increased visibility and impact (Published in the Huffington Post, YFS Magazine and a regular podcast guest)

All because I continued to invest and grow.

My business was earning income consistently but to take it to the next level where I could comfortably go full time, I needed to make investments to get there.

Did I always have the money?

No but it was these very investments which accelerated my journey to making the income I wanted. I have always made a return on all my investments and I continue to do so.

Make sense?

It is like a chicken and egg situation, but actually it’s not.

You want to grow your business and start earning the money you want.

In order to do so, you need to make investments (a coach or mentor who will show you the way, software, website, pictures etc).

Your business isn’t making any money right now or very little, so you are worried “how can I invest in anything right now”, but it is the very fact that you MAKE the investment which triggers you getting the returns that you want.

You want it all worked out before you will make the leap. It doesn’t work that way.

By investing you are declaring “I believe in this. I believe in myself” and everything around you falls into alignment to support that declaration.

Besides how can you expect anyone to invest in you, when you won’t invest in yourself.

Could you hit your income goal without getting a coach or mentor….maybe but it would take you a whole lot longer and it will cost you more in the long run. So why reinvent the wheel?

If you pay £1000 to be shown how to make £5000, while still in your 9-5 and with your family in tow, and that allows you to finally leave your job for good, surely that is a worthwhile return on your investment?

So here is the reality…You have #tinytime.

You want to make a greater impact and earn more and reach more people and/or leave your job.

But the truth is, without making the investments into outsourcing, coaching, things that will help you “go pro”, it will take you a whole lot longer that it needs to.

And honestly you cannot do everything on your own, you just cannot – without it negatively impacting another area of your life.

I personally believe you can go from Employee to Entrepreneur in 12 months or less (or if you are not in a job from 0 to full time income status) with the right steps and strategy and in my Inner Circle I will be sharing with you how.

Don’t be scared to invest. It is okay to invest. Even if you are not making money.

Even if it is the most money you have paid for anything in your business.

Even if you feel it makes you irresponsible…you’re not.

The returns are worth it…

My clients will tell you the power of an investment and the subsequent results they have seen.

Remember you have a choice.

Time vs money.

How fast do you want to go?


Enrolment for my Inner Circle is open – grab your spot here:

How having mentors helped me to 10x my income and impact

I am a BIG believer in investing in yourself especially when it comes to building your business.

In the 4 years I have been in business I have invested over £50k in my education, expertise, training and more. Why? Because I believe that you only know so much, and as Stephen Covey talks about in his book 7 Habits of highly effective people, you need to constantly be sharpening the saw.

Equally I don’t believe you have to reinvent the wheel, success leaves clues and I would rather be mentored by someone who has achieved what I want to achieve, than try and figure it all out myself, making a lot of mistakes in the process.

In this video I share how having mentors have helped me 10x my income and impact over during my time in business. To earning £1k a month to now £10k a month, it is down to having strategic mentorship and guidance and I share 6 reasons how this has happened.

Do you have a mentor? Or are you considering investing in one?

Enrollment for the CEO Mastery Inner Circle, my 6 month group mentoring program is now open. To find out more and to join go here:


This is part 2 of my five part series to help you achieve greater impact in your business, while operating with #tinytime.

In this post we’re talking schedules, routines, self care and sleep…

Part 2 video:

So we’re talking about knowing what you need to do to start your day well and how much time you can dedicate to yourself every morning.

It’s about making intentional decisions on how you use your time and making the right sacrifices to be able to achieve your goals.

This is the season to build your business. Perhaps your aim is being able to leave your job or to provide the income that you want through your business.

Watch the video now to learn about cultivating a good mindset practice and using tiny time to make greater impact in your business and life.

To read Part 1 of the series click here >


What is #tinytime?

This refers to anyone who is running their business alongside a job and/or a family and other commitments and constraints. So effectively not full time hours as an entrepreneur but is seeking full time income.

I believe it is possible to make a big impact in your business, by taking strategic action and in doing so, create the freedom and the income you desire, doing it in a way that feels good, doesn’t jeopardise your health or kill your relationships.

When you are working with #tinytime it is not about doing ALL THE THINGS, NO. It is about doing the things that matter.


These are all points we look into in more detail in The CEO Mastery Inner Circle. My new 6 month mentoring program for women who are ready to make 2017 the year of #nomoreexcuses.

Working together over the next 6 months, you will receive the support, guidance and structure to help you build a business that has impact alongside your job and/or family.

You know that in order to succeed you have to take ACTION but not just any action, the right action on a consistent basis.

I created this programme for driven entrepreneurs who are tired of spinning their wheels and want to see better results in their business.

No more wasted investments – it is time so see ROI on your efforts.

Only 25 spots available. Find out more and join now here >

Tiny Time Greater Impact – No.1


I created a five part series to help you achieve greater impact in your business, while operating with #tinytime.

What is #tinytime?

This refers to anyone who is running their business alongside a job and/or a family and other commitments and constraints. So effectively not full time hours as an entrepreneur but is seeking full time income.

I want to teach you the strategies that I use that allowed me to run my business alongside my corporate job and young family up until last year, and currently allow me to run my business on 4 days a week and still be able to replace and surpass my corporate monthly income.

I believe it is possible to make a big impact in your business, by taking strategic action and in doing so, create the freedom and the income you desire, doing it in a way that feels good, doesn’t jeopardise your health or kill your relationships.

Having my daughter (who is now 5) was the inspiration for me going into business. I wanted to have the freedom and flexibility that came with being a entrepreneurial women and SAHM.

I have always run my business alongside my children and job, so managing my time and productivity has always been high on the agenda.

In this journey I have had to learn to do the following:
– Prioritise
– Leverage my time
– Walk my own path (I couldn’t model my actions on an another full time entrepreneur who has no kids
– Get comfortable saying NO
– FOCUS on the 20% which get me the 80%
– Drop the superwoman syndrome

When you are working with #tinytime it is not about doing ALL THE THINGS, NO. It is about doing the things that matter.

Right now in your business, do you know what they are?


In Part 1 of the series, I want to talk to you about the importance of having the right mindset when it comes to achieving big results in your business.

“Whether you think you can, or you think you can’t–you’re right”. Henry Ford

Do you believe it is possible for you to build a business that has impact with the resources you have now? Do you constantly complain over your lack of time and use it as an excuse why you don’t action.

Success starts in the mind and what we choose to believe.

I chose to believe that it was possible to have a job and a business.
I chose to believe that it was possible to run a business with my two babies.
I chose to believe that it

Was it easy?

Nope – it was freaking hard work, especially when you have kids who DON’T sleep through the night and you still have to get stuff done, get to work and take care of them and the home.

So you need to be clear on what it is you are working towards and what you are trying to achieve and why?

Being clear on your vision and goals are key, they become your filter for all your decisions. Defining YOUR version of success, is critical to helping you stay in your own lane and not get lost in the comparison trap.

Last year I had one goal…leave my job.

Everything I did, I asked myself “will this take me closer to leaving my job?” If the answer is yes, I would do it, if it was no, I left it.

For some of you, you need to create your own filter that sits alongside the goal you want to achieve. And you need to be asking yourself this question – “is it taking me closer?”

How do you view the time you have now?

When you think about time in general and the words that you use, do you find yourself constantly “busy” with “not enough time” to do everything. Are you complaining and instead of leveraging what you have?

We all have the same amount of hours in the day.

What stories are you telling yourself and how is that affecting your confidence and ability to go out there and grow your business?

What is the reality?

Define what success looks like for you and walk that path. Don’t look around or compare yourself to others. Why, because it is a surefire way to halt your own progress.

Tell me – what aspects of your mindset, do you need to rewire?


The CEO Mastery Inner Circle is my new 6 month mentoring program for women who are ready to make 2017 the year of #nomoreexcuses.

Working together over the next 6 months, you will receive the support, guidance and structure to help you build a business that has impact alongside your job and/or family.

You know that in order to succeed you have to take ACTION but not just any action, the right action on a consistent basis.

I created this programme for driven entrepreneurs who are tired of spinning their wheels and want to see better results in their business.

No more wasted investments – it is time so see a ROI on your efforts.

Only 25 spots available. Find out more and join now here >

7 steps to Visibility Success

7 steps to Visibility Success

Visibility is one of those things that you know you should do, but often don’t, at least not consistently.

However it is so important as the very success of your business depends on it.


People can’t buy from a business they know nothing about.

In this free cheatsheet I share with you my 7 secrets to visibility success, because the truth is, it is not difficult. 

It starts with a decision and a commitment to show up. 

Want to know my 7 visibility secrets that have helped me:

– grow my community at a rapid rate

– have my Facebook live videos go viral (60k views at last count)

– book high value clients on a consistent basis

– receive countless opportunities to be a guest expert or be interviewed on podcasts

1. Get over yourself

People need to hear from you. 

It’s normal to have fears around putting yourself out there (what will people say!). But by identifying the fears, you give it less power and you can start to work through them. Remember your message is bigger than your ego.  

2. Be in the right place

Get really clear on who your ideal client is, what they are struggling with and where they hang out. Then make sure you are there too.

3. Always lead with value.

You know your stuff right? So let people know that. Be generous with your knowledge and give value at all times. Position yourself as the expert and build the know, like and trust factor. Be sure to always have a call to action in posts too.

Get all 7 steps over here: 7 Steps to visibility Success

Check out the podcast

CEO Mastery Podcast with Chichi