How important is a website to your overall business success?

Well it depends. As I have always said, if you are not clear on your ideal client, your offers and your message, you have no business pulling together a website as you will just end up changing it once you figure those things out. For new entrepreneurs it is a procrastination tool.

However if you do know all these things, having your own digital home can go a long way in strengthening your online brand, generating leads and building your expert status.

Your website should be your 24/7 employee, making sales and gathering up leads on your behalf. It should be able to give prospective clients and customers all the answers they need to be able to make a decision to work with you. A website helps you to be found online and we all know that in order to get paid, you need to be found. So in that way, having a website is a strength to an already established and consistent visibility strategy.

In today’s case study I would like to introduce you to my client Sabine from Santis Pilates. Originally one of my very first web design students 3 years ago, when I launched Creative Web School, she built out her first website using my trainings. A star pupil, she went through all the modules and implemented everything.

Fast forward 3 years and her business has grown, her brand has matured and her website need to be upgraded too.

Together Sabine and I discussed refreshing her brand and building a new mobile responsive and modern website.

Here is old website.

Here is the new one

Check out this video where I walk through both sites.

Key things for this project:

  • A clean mobile responsive website using Divi 3.0
  • Refreshed branding. Whilst I didn’t redesign her branding, I refreshed it and updated the logo.
  • Good use of graphics and photographs, Sabine had a photoshoot prior to us starting the project
  • Personalised touches – like her hand written signature

Visit the site at www.santispilates.com

Feedback from the client:

I’m very happy with the new site and can’t wait to get clients feedback!

If you are looking for help in building or updating your online home, I would love to talk to you about how I can support you with that. Get in touch here

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