How important is a website to your overall business success?
Well it depends. As I have always said, if you are not clear on your ideal client, your offers and your message, you have no business pulling together a website as you will just end up changing it once you figure those things out. For new entrepreneurs it is a procrastination tool.
However if you do know all these things, having your own digital home can go a long way in strengthening your online brand, generating leads and building your expert status.
Your website should be your 24/7 employee, making sales and gathering up leads on your behalf. It should be able to give prospective clients and customers all the answers they need to be able to make a decision to work with you. A website helps you to be found online and we all know that in order to get paid, you need to be found. So in that way, having a website is a strength to an already established and consistent visibility strategy.
In today’s case study I would like to introduce you to my client Sabine from Santis Pilates. Originally one of my very first web design students 3 years ago, when I launched Creative Web School, she built out her first website using my trainings. A star pupil, she went through all the modules and implemented everything.
Fast forward 3 years and her business has grown, her brand has matured and her website need to be upgraded too.
Together Sabine and I discussed refreshing her brand and building a new mobile responsive and modern website.
Here is old website.
Here is the new one
Check out this video where I walk through both sites.
Key things for this project:
- A clean mobile responsive website using Divi 3.0
- Refreshed branding. Whilst I didn’t redesign her branding, I refreshed it and updated the logo.
- Good use of graphics and photographs, Sabine had a photoshoot prior to us starting the project
- Personalised touches – like her hand written signature
Visit the site at www.santispilates.com
Feedback from the client:
I’m very happy with the new site and can’t wait to get clients feedback!
If you are looking for help in building or updating your online home, I would love to talk to you about how I can support you with that. Get in touch here.